Ad Fraud Archives

The State of Fraud in Private Marketplaces

The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating a PMP relationship between trustworthy advertisers and publishers,...

August 31, 2023

Ad Fraud Insights

What is Ad Fraud?

What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...

August 29, 2023

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

Ad Fraud Featured Insights Our Partners Viewability

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

July 11, 2023

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Ad Fraud Featured Insights Social Platforms Viewability

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

IAS and Roku launch best-in-class invalid traffic protection for CTV

Ad Fraud CTV & Video Featured Insights

IAS and Roku launch best-in-class invalid traffic protection for CTV

Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...

June 8, 2023

IAS expands viewability and invalid traffic measurement on Pinterest

Ad Fraud Social Platforms Viewability

IAS expands viewability and invalid traffic measurement on Pinterest

Industry-leading reporting now available on Pinterest’s Collections and Idea formats Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities. Together, IAS and Pinterest give...

April 19, 2023

Validate your media quality on Netflix today

Ad Fraud CTV & Video Featured Insights Viewability

Validate your media quality on Netflix today

Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now.

April 12, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 20, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Digital Audio Featured Mobile & In-App

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

Ad Fraud CTV & Video Featured Guides Viewability

IAS brings media quality to Netflix

Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in...

October 13, 2022

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Category: Ad Fraud

The State of Fraud in Private Marketplaces

What is Ad Fraud?

IAS & Anzu Launch First-To-Market In-Game Measurement Solution

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

IAS and Roku launch best-in-class invalid traffic protection for CTV

IAS expands viewability and invalid traffic measurement on Pinterest

Validate your media quality on Netflix today

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

IAS brings media quality to Netflix

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