How to identify brand risk
Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
Media Quality Report: Q&A on brand risk
Recently, we presented the results of the latest Media Quality Report for H1 2017. We were pleased by the number of insightful questions we fielded during the webinar.
The differences in media quality across the globe
Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion...
Know your partner, use real-time blocking and multiple strategies
Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
Transparency in digital: H1 2017 Media Quality Report
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
The current state of media quality in the UK
The Integral Ad Science (IAS) H1 2017 UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for both UK desktop and video advertising, and additionally now includes global mobile web and in-app advertising data.
Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
Marketing in the time of Brexit & Trump: Which path should brands take?
In periods of turmoil, it can be hard for marketers to find their feet – and to call these times ‘divisive’ would be an understatement. The ad tech industry has weathered gender and diversity concerns, Facebook’s measurement scandal and, more...
What can we learn from Cannes 2017?
The brand safety conversation has now evolved. The advertising industry started off angry and finger pointing, but as we learn more about the challenges we face, talk has turned to how we all can help to solve the problem.
