Efficiency & Optimization Archives

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.

January 14, 2026

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

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Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.

December 16, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

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Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

What is Programmatic Advertising? A Comprehensive Guide

Efficiency & Optimization Insights Open Web

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

December 18, 2024

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Efficiency & Optimization Featured Insights Open Web

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

A Privacy-First Approach to Driving Results

Efficiency & Optimization Guides Our Partners

A Privacy-First Approach to Driving Results

Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....

August 16, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

Efficiency & Optimization Featured Insights Open Web

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360

Efficiency & Optimization Featured Insights Our Partners

IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360

With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?

August 17, 2023

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Efficiency & Optimization Featured Open Web Research

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both...

November 16, 2022

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Category: Efficiency & Optimization

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

What is Programmatic Advertising? A Comprehensive Guide

Seamlessly Sync Programmatic Campaigns in Amazon DSP

A Privacy-First Approach to Driving Results

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

WHITE PAPER: Quest for Quality

IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

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