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The Challenge: Finding Efficiency in Precision
A leading telecommunications brand wanted to uncover the most effective strategy to reach its ideal audience and deliver on key performance indicators (KPIs). As the advertiser expanded its digital offerings, the challenge was clear: how to optimize campaigns for performance without adding manual workload.
Kinesso, the agency partner, was ready to test innovative technologies that could surface actionable insights from campaign data and drive measurable brand improvement.
The Approach: AI-Powered Optimization with IAS
To tackle the challenge, Kinesso turned to IAS and our Dynamic Performance Profiles — an AI-driven solution designed to optimize campaign targeting in real time.
Having already leveraged IAS’s Total Visibility™ solution, Kinesso sought an optimization tool to meet performance goals. Dynamic Performance Profiles was the answer: it continuously analyzes campaign data, identifies top-performing contextual segments, and automatically replaces underperforming ones.
The result? A “target high-performing content with ease” approach that freed up time for Kinesso’s team while improving campaign outcomes.
The Results: Better Performance, Lower Costs
The partnership delivered clear, quantifiable success. By activating Dynamic Performance Profiles, Kinesso’s client achieved:
- +33% increase in conversion rate
- -14% decrease in cost per conversion
Compared to the client’s previous benchmark campaigns, Dynamic Performance Profiles helped maximize reach, boost conversions, and deliver measurable efficiency gains — all without added manual optimization.
