IAS is thrilled to announce that we have been chosen as an NBCUniversal Certified Measurement Partner. This certification is a major step forward for the industry, as IAS and NBCUniversal work together to evolve media measurement by building an increasingly unified, interoperable, and cross-screen measurement framework.
Audiences are watching more premium video content now than ever before. In fact, 88% of U.S. consumers watch streaming content on CTV, and 91% of CTV users watch some form of ad-supported streaming video content. As video viewership continues to rise, IAS and NBCUniversal will work together to support and measure holistic, media quality-centric, cross-platform advertising strategies.
IAS has been certified for Audience Verification, allowing us to provide advertisers crucial, granular media quality measurement across their NBCUniversal buys.
We look forward to working with the NBCUniversal team to innovate for the future of video measurement and to deliver the best data possible to our clients.
In the meantime, you can learn more about IAS’s CTV solutions here.