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THE CHALLENGE
A global media agency sought to understand the relationship between sales KPIs and IAS Quality Attention™ for their CPG client, a leading beverage company.
THE SOLUTION
Using data from IAS’s Quality Attention™, the client was able to understand how higher attention boosts sales performance compared to placements with low attention. The client also leveraged NCSolutions (NCS) data, which showed that both sales lift and return on ad spend were higher for Quality Attention™ placements.
THE RESULTS
- 157% increase in NCS incremental sales
- 40% increase in sales lift
- 6% increase in return on ad spend
Download the case study now to learn more and contact us to take the next step in maximizing campaign performance with attention.
