News Archives

Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos

Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins...

May 30, 2017

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Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

May 30, 2017

News Press Releases

Integral Ad Science Expands its Integration with The Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Additional features allow advertisers to bid on inventory that meets specific brand safety parameters on display, video, and mobile

May 22, 2017

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Integral Ad Science Expands Brand Safety Offering Globally

Ad-tech firm Integral Ad Science (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that...

May 9, 2017

News Press Coverage

Integral Ad Science Widens Brand Safety Solution for Global Reach

IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximize the success of digital advertising.

May 8, 2017

News Press Coverage

IAS Display Beta Aims to Hit a Consumer’s Viewability Sweet Spot

The company says buying based on consumer exposure metrics is the next evolution of viewability. Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying...

May 4, 2017

News Press Releases

IAS Announces Next-Gen Viewability Measurement Capability in Partnership with Fortune 500 Companies

Integral Ad Science (IAS), the technology and analytics company that empowers advertisers to influence consumers everywhere, is partnering with a select group of Fortune 500 companies to determine, measure and control how viewable exposure time and frequency have a role...

May 2, 2017

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IAS Bows Viewability Measurement Capability

Ad-tech firm Integral Ad Science (IAS) is partnering with a group of Fortune 500 companies to determine and measure how viewable exposure time and frequency have a role in turning consumer attention into action.

May 2, 2017

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Study: Consumers aren’t overexposed during campaigns

An interesting finding from Integral Ad Science's new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers state that, in fact, ad fraud is making it seem...

April 18, 2017

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Marketers Still Struggle with Measurement, Attribution

Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study — but expanded online-to-offline...

April 17, 2017

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Portfolio categories: News

Snap and Integral Ad Science Partner to Drive Greater Transparency and Media Quality Measurability of In-App Photos and Videos

Snap Inc partners with Integral Ad Science over brand safety

Integral Ad Science Expands its Integration with The Trade Desk to Bring Brand Safety Data to Mobile In-App Video and Display

Integral Ad Science Expands Brand Safety Offering Globally

Integral Ad Science Widens Brand Safety Solution for Global Reach

IAS Display Beta Aims to Hit a Consumer’s Viewability Sweet Spot

IAS Announces Next-Gen Viewability Measurement Capability in Partnership with Fortune 500 Companies

IAS Bows Viewability Measurement Capability

Study: Consumers aren’t overexposed during campaigns

Marketers Still Struggle with Measurement, Attribution

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