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Share on XGo beyond viewability for a holistic look at media performance on Snapchat
At IAS, we’re committed to evolving the way you measure and understand your media performance. That’s why we’re pleased to announce first-to-market Snap Attention Measurement* — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.
This new offering combines IAS’s AI-powered media quality data with Lumen’s eye-tracking model, creating a bespoke attention score for a holistic view of how audiences are engaging with your ads.
With Snap Attention Measurement, you get:
- A custom attention metric on Snapchat: Go beyond viewability and leverage key attention insights within IAS Signal to understand media performance and engagement.
- A holistic view of attention across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.
- Trusted Third-Party Measurement: Providing you with trusted, independent third-party attention measurement to support your campaign performance goals.
Access a holistic understanding of attention to drive media performance on Snapchat. Reach out to an IAS representative to learn more.
*Snap Attention Measurement will be available in Q3 2025.
