AT&T: Good ad measurement isn't enough.
The digital landscape is changing. Is AT&T prepared for shifts like privacy-first targeting strategies, the rise of digital audio, and transparency on emerging platforms (hello, TikTok)? IAS helps you stay on top of your content classification strategies across any environment.
Drive advertising outcomes with IAS
Here's the proof.
more effective than metadata at identifying high-risk videos
cost efficiency gained after enabling Total Visibility
increase in ROI for IAS client after implementing Context Control Targeting
Meet your core ias team
Kyle Spraker
VP, Client Strategy
Emily Liu
Sales Director
Olivia Binke
Senior Customer Success Manager
Geraldo De Lucena
Senior Technical Account Manager
Meredith Haley
Senior Director, Customer Success
Sarah Kalauskas
Director, Research & Insights
David Brick
Director, Programmatic
Monica Down
Senior Director, Agency Development
Liz Byrom
Manager,
Solutions Engineering
Alyssa Graham
Solutions Engineer
Meet your IAS leadership team
Lisa Utzschneider
CEO
Sarah Martinez
CRO
Craig Ziegler
SVP, Product
Sam Cox
SVP, Product
Lisa Kopp Johnson
SVP, Global Agency Development & Brand Partnerships
Jeremy Kanterman
VP, Research & Insights
Diana Hummel
VP, Customer Success
Melissa Walston
VP, Technical Customer Operations
Lu Tian
Global VP, Solutions
Engineering & Operations
Mike Parker
Head of Programmatic
Industry-leading media quality for the world's largest telecommunications company
AT&T’s brand equity is invaluable. Protect it with IAS.
Grow AT&T’s responsible marketing efforts, maximize reach and uphold media quality with IAS's world class brand safety and suitability controls. Access the only solution in-market that can simultaneously detect page sentiment and emotion at scale.
With IAS brand safety and suitability solutions, you get:
- Customizable brand safety and suitability settings by line of business, campaign and more
- Granularity plus sentiment and emotion analysis to open up scale while upholding media quality
- Near real-time contextual classification of the open web to keep up with breaking news and trending topics
With IAS TOTAL VISIBILITY, you get:
- Insight into the cost of media that does not meet your quality standards
- Quality CPM metrics for every hop in the programmatic supply path
- Proactive recommendations so you can optimize towards the most cost effective paths to quality media
Make Every Impression Count with Total Visibility.
Maximize your programmatic efficiency with visibility into the financial impact of ads that don't meet AT&T's media quality standards. Optimize towards the best supply paths and leverage data in your negotiations with publishers.
AT&T has a message to share. IAS makes sure it’s heard.
Follow the ears of AT&T customers with industry-leading digital audio solutions that ensure AT&T’s ads are delivered at scale with granular metrics including invalid traffic and audibility. Access data-driven transparency on Pandora’s premium inventory — with more partners coming soon.
With IAS audio solutions, you get:
- Audible impression measurements that calculate the amount of ads that play for two consecutive seconds with the sound on
- Quartile metrics that provide ad completion data per quarter of the audio ad
- Invalid traffic measurements that calculate the percentage of ads detected as invalid traffic versus all processed ads
With IAS contextual targeting solutions, you get:
- 350+ off-the-shelf contextual targeting pre-bid segments to reach your audiences in relevant moments
Unlimited segment customization - Completely cookieless solution
- Availability within all major DSPs including DV360 and The Trade Desk
Lean on contextual. Market by AT&T’s customer mindset.
Get connected with contextual. Target the ideal AT&T audience with advanced, comprehensive contextual classification that evaluates sentiment, emotion, and topic of the content surrounding your ads. Choose from over 250 segments for pre-bid targeting.
