In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Controlling where your brand appears is becoming increasingly complex in the AI-era of media. The proliferation of digital video content continues expanding alongside the availability of new AI tools for generating content more rapidly than ever, making proactive control over...
The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....
A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...