Author at Integral Ad Science

3 takeaways from Bloomfest to help you #TurnItUp

Earlier this month, we were really excited to be one of the sponsors for Bloomfest – the flagship event organised by Bloom UK, a professional network for women in communications. Led by the real voices of women in the industry-...

October 28, 2019

Pushing CTV measurement forward in a fragmented ecosystem

Ad Fraud Topics

Pushing CTV measurement forward in a fragmented ecosystem

IAS partnered with some of the largest video publishers in the industry to develop a CTV solution that validates video ads played to completion and free from invalid traffic (IVT) on a TV screen.

October 23, 2019

Social Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 17, 2019

Brand Safety & Suitability Topics

The 20 Most Blocked Keywords in September 2019

October 17, 2019

Insights

10 years, 10 lessons learned

October 16, 2019

3 ways your brain takes cognitive shortcuts when it views an ad

Research Resources

3 ways your brain takes cognitive shortcuts when it views an ad

Brain activity as it relates to advertising is a growing topic of interest for marketers. Our recent study, The Halo Effect, evaluates how an ad's environment impacts how viewers react to it.

October 3, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Viewability Webinars & Videos

Are you ready for the holidays?

Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...

September 19, 2019

Insights

DMEXCO 2019 – Our Key Takeaways

Over 1,000 exhibitors from 40 countries, more than 600 speakers and around 40,000 national and international visitors met at this year’s DMEXCO in Cologne. This year’s theme was “Trust in You” – but IAS went one step further and instead...

September 19, 2019

Brand Safety & Suitability Topics

The 20 Most Blocked Keywords in August 2019

The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....

September 16, 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Channels CTV & Video

A Pragmatic Guide to Migrating to New IAB Video Standards

Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...

September 16, 2019

Our latest UK media quality findings for H1 2019

Insights Media Quality Reports Research Resources

Our latest UK media quality findings for H1 2019

This month, Integral Ad Science (IAS) released its Media Quality Report (MQR) for the first half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of...

September 9, 2019

Ad Fraud Brand Safety & Suitability Insights

How to tell the difference between friend and fraud

We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...

September 6, 2019

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iasmarketing

MORE POSTS BY iasmarketing

3 takeaways from Bloomfest to help you #TurnItUp

Pushing CTV measurement forward in a fragmented ecosystem

Social Cheat Sheet

The 20 Most Blocked Keywords in September 2019

10 years, 10 lessons learned

3 ways your brain takes cognitive shortcuts when it views an ad

Are you ready for the holidays?

DMEXCO 2019 – Our Key Takeaways

The 20 Most Blocked Keywords in August 2019

A Pragmatic Guide to Migrating to New IAB Video Standards

Our latest UK media quality findings for H1 2019

How to tell the difference between friend and fraud

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