Our top tips for DMEXCO 2019
We’ve prepared you for the parties and lined up all the lunches at this year’s DMEXCO in our previous post, but we’re back! Check out our top tips to get you through DMEXCO with ease.
Enhance ad memorability in a content-saturated world
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
What to expect when you’re DMEXCO-ing
If you’re a DMEXCO pro, you should be fully equipped for this year’s annual meet up in the occasionally sunny Cologne! We’ve compiled a list of all the best events to attend this September. Whether you’re looking for a high-end...
IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’
The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall...
Google integrates OM SDK into their mobile in-app offering
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK). IAS contributed its own proprietary SDK in 2017,...
Masters of Media: 10 minutes with a brand safety lead, Magna Global
Name: Harrison Boys Title: Media Standards Director, EMEA Joined Magna Global: March 2017 What did you want to be when you were growing up? Like many young kiwis, I wanted to play rugby for the All Blacks. I managed to...
The OTT Evolution webinar: Q&A
In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...
Why programmatic is on the up – UK Innovation Summit
It’s a subject that has had its ups and downs – so what better topic to tackle at our recent IAS UK Innovation Summit? We took to the stage earlier this year with Omnicom Media Group Programmatic, Shpock and AppNexus...
Virtual panel: A 360 view of video advertising
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...
Cheers to 10 years of verification
IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside...
The Halo Effect: How ad environments impact brand perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
