Author at Integral Ad Science

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Mobile first marketers – What the IAB’s latest ad spend figures tell us

Those hailing each year since 2014 as ‘the year of the mobile’ may finally be satisfied – it seems 2018 was it. The IAB and PWC’s 2018 UK Digital Adspend report recently launched and, for the first time ever, ad...

May 28, 2019

Insights

UK Innovation Summit recap: 2019 industry priorities

During our recent UK Innovation Summit we held a fascinating session with our clients discussing the current priorities for the digital advertising industry. Based on the latest IAS UK Industry Pulse survey, the panel, made up of GSK, Publicis and...

May 24, 2019

Ad Fraud Brand Safety & Suitability Research Resources Topics Viewability Webinars & Videos

Webinar: H2 2018 UK Media Quality Report

The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.

May 24, 2019

Brand Safety & Suitability Insights

The 20 most blocked keywords in April 2019

May 8, 2019

Real-time viewability insights for real-time optimisation

Insights Open Web Viewability

Real-time viewability insights for real-time optimisation

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

The intersection of tech and talent at Columbia Business School

Insights

The intersection of tech and talent at Columbia Business School

IAS chief executive Lisa Utzschneider spoke at the Columbia Business School’s Women’s Business Leadership in Tech conference for a panel titled, “The Intersection of Tech + Talent: CEOs in Conversation,” with Robert F. Smith of Vista Equity Partners, Amy Zupon...

April 25, 2019

Ad Fraud Brand Safety & Suitability Insights Topics Viewability

What we heard at the IAS UK Innovation Summit

On April 4th, our UK IAS team hosted the UK Innovation Summit. The event brought together people from all corners of the digital advertising ecosystem – brands, publishers, agencies, and tech partners were all present to discuss the future of...

April 23, 2019

Brand Safety & Suitability Insights Topics

The 20 most blocked keywords in March 2019

April 17, 2019

How does your media quality compare to UK benchmarks?

Ad Fraud Insights Viewability

How does your media quality compare to UK benchmarks?

In our H2 2018 report, we analyse hundreds of billions of digital impressions to provide media quality benchmarks for display and video ad inventory across desktop, mobile web, and mobile in-app.

April 2, 2019

Brand Safety & Suitability Case Studies Social Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Brand Safety & Suitability Topics

The 20 most blocked keywords in February 2019

March 26, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

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MORE POSTS BY iasmarketing

Mobile first marketers – What the IAB’s latest ad spend figures tell us

UK Innovation Summit recap: 2019 industry priorities

Webinar: H2 2018 UK Media Quality Report

The 20 most blocked keywords in April 2019

Real-time viewability insights for real-time optimisation

The intersection of tech and talent at Columbia Business School

What we heard at the IAS UK Innovation Summit

The 20 most blocked keywords in March 2019

How does your media quality compare to UK benchmarks?

PSA, MediaCom, IAS and YouTube pledge for brand safety

The 20 most blocked keywords in February 2019

What to do when you find invalid traffic on your site

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