Author at Integral Ad Science

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

Six steps marketers can take to safeguard and scale their brand in an election year As the UK General Election approaches on 4 July, challenges like brand risk and misinformation become amplified and marketers need sophisticated technology to confidently cut...

June 6, 2024

Media Quality Reports Research

MEDIA QUALITY REPORT: 19TH EDITION

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the...

May 22, 2024

Watch On-Demand: The Hidden Cost of MFA Webinar

Events & Videos

Watch On-Demand: The Hidden Cost of MFA Webinar

Don't miss your opportunity to learn how to detect and avoid made-for-advertising sites — once and for all. Reserve your spot now.

May 21, 2024

Brand Safety & Suitability Guides Insights

A Marketer’s Game Plan for Winning Gold

Sporting events are some of the most highly anticipated times of the year, with 91% of UK consumers planning to follow at least one sports event in 2024. As sports fans across the globe gear up for events like the...

April 25, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.

February 5, 2024

Brand Safety & Suitability Featured Research

RESEARCH: The State of Brand Safety

The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...

January 24, 2024

Drive Proven Results with Quality Attention

Featured Insights

Drive Proven Results with Quality Attention

The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across...

January 4, 2024

Brand Safety & Suitability Featured Insights

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.

December 12, 2023

IAS Releases First-Ever Responsibility Report

Featured Insights

IAS Releases First-Ever Responsibility Report

We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...

December 5, 2023

Insights

RESEARCH: THE ATTENTION PAYOFF

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

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IAS Team

MORE POSTS BY IAS Team

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

MEDIA QUALITY REPORT: 19TH EDITION

Watch On-Demand: The Hidden Cost of MFA Webinar

A Marketer’s Game Plan for Winning Gold

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

RESEARCH: The State of Brand Safety

Drive Proven Results with Quality Attention

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

IAS Releases First-Ever Responsibility Report

RESEARCH: THE ATTENTION PAYOFF

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