Author at Integral Ad Science

A Syllabus for Success: Winning the 2026 Back-to-School Market

A performance playbook for navigating the shifting 2026 back-to-school timeline and maximising acquisition across the full consumer journey. When millions of pounds are spent on the back-to-school season, the opportunity for brands is massive. But with a shopping window that...

May 15, 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

CTV & Video Featured Product

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.

April 27, 2026

Introducing IAS Agent: Your AI-Powered Assistant Uncovering Deeper Insights and Driving Performance

Featured Insights

Introducing IAS Agent: Your AI-Powered Assistant Uncovering Deeper Insights and Driving Performance

A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...

April 1, 2026

From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance

Featured Insights

From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance

The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...

March 26, 2026

Contextual Targeting Open Web

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Brand Safety & Suitability Insights Social Platforms

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability Digital Audio Efficiency & Optimisation Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Ad Fraud Brand Safety & Suitability Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...

February 17, 2026

Automating Supply Path Optimisation with IAS Total Visibility

Efficiency & Optimisation Featured

Automating Supply Path Optimisation with IAS Total Visibility

Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required. The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult...

January 29, 2026

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IAS Team

MORE POSTS BY IAS Team

A Syllabus for Success: Winning the 2026 Back-to-School Market

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

Introducing IAS Agent: Your AI-Powered Assistant Uncovering Deeper Insights and Driving Performance

From Media Quality to Revenue Optimisation: IAS and Mastercard Turn Signals into Sales Performance

Targeting for Performance at IAS

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

Why Your Strategy is Only As Strong As Your Media Quality

Automating Supply Path Optimisation with IAS Total Visibility

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