Author at Integral Ad Science

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.

December 12, 2023

IAS Releases First-Ever Responsibility Report

Featured Insights

IAS Releases First-Ever Responsibility Report

We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...

December 5, 2023

Insights

RESEARCH: THE ATTENTION PAYOFF

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

Efficiency & Optimization Featured Insights Programmatic

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

Mastercard Improves Campaign Performance with IAS

Case Studies Programmatic

Mastercard Improves Campaign Performance with IAS

Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns.

October 20, 2023

How Marketers Can Detect and Avoid Made For Advertising Sites

Ad Fraud Insights Programmatic

How Marketers Can Detect and Avoid Made For Advertising Sites

MaHave you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...

October 16, 2023

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Insights Programmatic

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...

October 13, 2023

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

Ad Fraud Insights Our Partners Viewability

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.

October 5, 2023

Digital Audio Featured Research

RESEARCH: The Sound of Suitability

In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.

October 3, 2023

Interviews

Q&A with Cheryl Taylor, Director of Talent Development at IAS

Curious about the secret ingredients that make our training programs top-notch? We sit down with our training lead, Cheryl to learn about training methodologies, and her journey of helping our team and clients soar to new heights. Tell us a...

September 13, 2023

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IAS Team

MORE POSTS BY IAS Team

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

IAS Releases First-Ever Responsibility Report

RESEARCH: THE ATTENTION PAYOFF

WHITE PAPER: Quest for Quality

Mastercard Improves Campaign Performance with IAS

How Marketers Can Detect and Avoid Made For Advertising Sites

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

RESEARCH: The Sound of Suitability

Q&A with Cheryl Taylor, Director of Talent Development at IAS

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