Featured Archives

Introducing IAS Agent: Your AI-Powered Assistant Uncovering Deeper Insights and Driving Performance

A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...

April 1, 2026

Brand Safety & Suitability Featured Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

November 14, 2025

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Attention Case Studies Featured

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.

September 29, 2025

How Danone Improved Click-Through Rates by 1,243%

Case Studies Featured Programmatic

How Danone Improved Click-Through Rates by 1,243%

In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.

September 22, 2025

Brand Safety & Suitability Featured Proprietary Platforms Research

Power Stronger Performance on Social

Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...

September 15, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Programmatic Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Brand Safety & Suitability Featured Insights Our Partners

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Proprietary Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok. Maximising investments and driving ROI on TikTok is easier than ever.

April 14, 2025

Featured Insights Our Partners Proprietary Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

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Category: Featured

Introducing IAS Agent: Your AI-Powered Assistant Uncovering Deeper Insights and Driving Performance

Performance & Brand Equity in the New Media Landscape

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

How Danone Improved Click-Through Rates by 1,243%

Power Stronger Performance on Social

Media Quality Report: 20th Edition

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Social Optimization for TikTok Now Includes Video Exclusion Lists

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

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