Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees
For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.
RESEARCH: Emerging Media Outlook
The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. So is jumping onto the latest digital trend worth the gamble? Read more to find out.
IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms
IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.
RESEARCH: The State of Brand Safety
The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...
IAS brings Brand Safety and Suitability measurement to YouTube Shorts
Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.
IAS Releases First-Ever Responsibility Report
We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...
WHITE PAPER: Quest for Quality
IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.
RESEARCH: The Sound of Suitability
In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.
IAS Brings End-to-End Optimization and Measurement Solutions to Criteo
How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact,...
WHITE PAPER: Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
