Insights Archives

Masters of Media – 10 minutes with a yield manager: eBay

Name: Ollie Steele Title: Advertising Yield Manager, EMEA Joined: October 2015 What did you want to be when you were growing up? I’ve always had a fascination with space exploration and the planets in our Solar System, so...

November 4, 2019

3 takeaways from Bloomfest to help you #TurnItUp

Insights

3 takeaways from Bloomfest to help you #TurnItUp

Earlier this month, we were really excited to be one of the sponsors for Bloomfest – the flagship event organised by Bloom UK, a professional network for women in communications. Led by the real voices of women in the industry-...

October 28, 2019

Insights

10 years, 10 lessons learned

October 16, 2019

Insights

DMEXCO 2019 – Our Key Takeaways

Over 1,000 exhibitors from 40 countries, more than 600 speakers and around 40,000 national and international visitors met at this year’s DMEXCO in Cologne. This year’s theme was “Trust in You” – but IAS went one step further and instead...

September 19, 2019

Our latest UK media quality findings for H1 2019

Insights Media Quality Reports Research Resources

Our latest UK media quality findings for H1 2019

This month, Integral Ad Science (IAS) released its Media Quality Report (MQR) for the first half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of...

September 9, 2019

Ad Fraud Brand Safety & Suitability Insights

How to tell the difference between friend and fraud

We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...

September 6, 2019

Insights

Our top tips for DMEXCO 2019

We’ve prepared you for the parties and lined up all the lunches at this year’s DMEXCO in our previous post, but we’re back! Check out our top tips to get you through DMEXCO with ease.

September 2, 2019

Insights

What to expect when you’re DMEXCO-ing

If you’re a DMEXCO pro, you should be fully equipped for this year’s annual meet up in the occasionally sunny Cologne! We’ve compiled a list of all the best events to attend this September. Whether you’re looking for a high-end...

August 23, 2019

Brand Safety & Suitability Insights

IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’

The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall...

August 22, 2019

Insights

Masters of Media: 10 minutes with a brand safety lead, Magna Global

Name: Harrison Boys Title: Media Standards Director, EMEA Joined Magna Global: March 2017 What did you want to be when you were growing up? Like many young kiwis, I wanted to play rugby for the All Blacks. I managed to...

August 15, 2019

Brand Safety & Suitability Insights

The 20 most blocked keywords in July 2019

August 15, 2019

Virtual panel: A 360 view of video advertising

CTV & Video Insights Webinars & Videos

Virtual panel: A 360 view of video advertising

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new...

July 22, 2019

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Insights

Masters of Media – 10 minutes with a yield manager: eBay

3 takeaways from Bloomfest to help you #TurnItUp

10 years, 10 lessons learned

DMEXCO 2019 – Our Key Takeaways

Our latest UK media quality findings for H1 2019

How to tell the difference between friend and fraud

Our top tips for DMEXCO 2019

What to expect when you’re DMEXCO-ing

IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’

Masters of Media: 10 minutes with a brand safety lead, Magna Global

The 20 most blocked keywords in July 2019

Virtual panel: A 360 view of video advertising

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