Insights Archives

Viewability, Viewability, Viewability

Over 130 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the industry guidelines and transacting on viewability.

April 12, 2017

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

Brand Safety & Suitability Insights

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.

April 12, 2017

Transparency in digital: how did your campaigns stack up in 2016?

Insights

Transparency in digital: how did your campaigns stack up in 2016?

In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.

April 11, 2017

What’s the UK’s biggest issue in digital for 2017?

Insights

What’s the UK’s biggest issue in digital for 2017?

In December 2016, we surveyed over 130 digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest challenge in digital for 2017, and what are the most anticipated tech advances and more.

April 11, 2017

CTV & Video Insights

Advertisers investing in video as quality surpasses display for the first time

In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry. The report features analysis of trends in viewability, risk to brand safety and levels of ad fraud, across both publisher direct and programmatic buys.

April 4, 2017

Insights

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

As we embark upon two years of exit negotiations following the triggering of Article 50, the future feels somewhat uncertain for the UK's digital advertising and marketing industries.

April 3, 2017

Brand Safety & Suitability Insights

Why is brand safety the new hot topic?

With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot and share “campaigns that have gone wrong”, which has resulted in brand safety being brought to the attention of the masses.

March 29, 2017

Brand Safety & Suitability Insights

MediaPost: The Marketing Landscape In A Trump Presidency

As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions.

March 23, 2017

Brand Safety & Suitability Insights

12 tips to protect your brand

With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.

March 21, 2017

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Category: Insights

Viewability, Viewability, Viewability

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

Transparency in digital: how did your campaigns stack up in 2016?

What’s the UK’s biggest issue in digital for 2017?

Advertisers investing in video as quality surpasses display for the first time

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

Why is brand safety the new hot topic?

MediaPost: The Marketing Landscape In A Trump Presidency

12 tips to protect your brand

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