Insights Archives

Advertisers investing in video as quality surpasses display for the first time

In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry....

April 4, 2017

Insights

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

As we embark upon two years of exit negotiations following the triggering of Article 50, the future feels somewhat uncertain for the UK's digital advertising and marketing industries.

April 3, 2017

Brand Safety & Suitability Insights

Why is brand safety the new hot topic?

With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...

March 29, 2017

Brand Safety & Suitability Insights

MediaPost: The Marketing Landscape In A Trump Presidency

As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message...

March 23, 2017

Brand Safety & Suitability Insights

12 tips to protect your brand

With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.

March 21, 2017

Are the challenges with native about to be overcome?

Insights Open Web

Are the challenges with native about to be overcome?

Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...

March 9, 2017

Insights

What’s top of mind for 2017?

In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.

February 17, 2017

The progress made by publishers in 2016 and what to expect in 2017

Insights Publisher

The progress made by publishers in 2016 and what to expect in 2017

2016 has been a challenging year for publishers with the persistence and growth of ad blocking, a variety of agency viewability demands, and publishers looking at their own models. 2017 will see similar trends as the market slowly moves towards...

February 10, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...

January 28, 2017

Brand Safety & Suitability Insights

MarTech Advisor: The Top Three Common Misconceptions about Brand Safety

A brand safety system is all about preventing these kinds of things from happening.

January 19, 2017

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Category: Insights

Advertisers investing in video as quality surpasses display for the first time

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

Why is brand safety the new hot topic?

MediaPost: The Marketing Landscape In A Trump Presidency

12 tips to protect your brand

Are the challenges with native about to be overcome?

What’s top of mind for 2017?

The progress made by publishers in 2016 and what to expect in 2017

Transparent, efficient, and universal: making the case for open sourcing software

MarTech Advisor: The Top Three Common Misconceptions about Brand Safety

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Category: Insights

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