Resources Archives

Protect your brand: how can you avoid inappropriate online content?

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...

April 26, 2017

Insights Social Platforms

2016 UK year-end survey results

In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.

April 21, 2017

Insights Viewability

Viewability, Viewability, Viewability

Over 130 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the industry guidelines and transacting on viewability.

April 12, 2017

Brand Safety & Suitability Insights

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.

April 12, 2017

What’s the UK’s biggest issue in digital for 2017?

Insights

What’s the UK’s biggest issue in digital for 2017?

In December 2016, we surveyed over 130 digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest challenge...

April 11, 2017

Transparency in digital: how did your campaigns stack up in 2016?

Insights

Transparency in digital: how did your campaigns stack up in 2016?

In this on-demand webinar, we present the results from our latest Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to...

April 11, 2017

CTV & Video Insights

Advertisers investing in video as quality surpasses display for the first time

In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry....

April 4, 2017

Insights

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

As we embark upon two years of exit negotiations following the triggering of Article 50, the future feels somewhat uncertain for the UK's digital advertising and marketing industries.

April 3, 2017

Media Quality Reports Research

H2 2016 Media Quality Report

Discover the state of UK media quality, levels of viewability, ad fraud and brand risk, for display and video inventory.

March 29, 2017

Brand Safety & Suitability Insights

Why is brand safety the new hot topic?

With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...

March 29, 2017

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Category: Resources

Protect your brand: how can you avoid inappropriate online content?

2016 UK year-end survey results

Viewability, Viewability, Viewability

The bigger picture: why the U.S. should take note of Europe’s approach to fake news

What’s the UK’s biggest issue in digital for 2017?

Transparency in digital: how did your campaigns stack up in 2016?

Advertisers investing in video as quality surpasses display for the first time

City A.M.: The Brexit countdown begins – but what’s next for digital advertising?

H2 2016 Media Quality Report

Why is brand safety the new hot topic?

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Category: Resources

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

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Access the case study now.

Access the guide now.

Access the research now.