H2 2016 Media Quality Report
Discover the state of UK media quality, levels of viewability, ad fraud and brand risk, for display and video inventory.
Category: Resources
Why is brand safety the new hot topic?
With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot and share “campaigns that have gone wrong”, which has resulted in brand safety being brought to the attention of the masses.
MediaPost: The Marketing Landscape In A Trump Presidency
As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions.
12 tips to protect your brand
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.
Are the challenges with native about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
What’s top of mind for 2017?
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
The progress made by publishers in 2016 and what to expect in 2017
2016 has been a challenging year for publishers with the persistence and growth of ad blocking, a variety of agency viewability demands, and publishers looking at their own models. 2017 will see similar trends as the market slowly moves towards fully trading on viewability.
Transparent, efficient, and universal: making the case for open sourcing software
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...
MarTech Advisor: The Top Three Common Misconceptions about Brand Safety
A brand safety system is all about preventing these kinds of things from happening.