With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot and share “campaigns that have gone wrong”, which has resulted in brand safety being brought to the attention of the masses.
As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions.
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
2016 has been a challenging year for publishers with the persistence and growth of ad blocking, a variety of agency viewability demands, and publishers looking at their own models. 2017 will see similar trends as the market slowly moves towards fully trading on viewability.
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...
A brand safety system is all about preventing these kinds of things from happening.