Research Archives

Media measurement’s #10yearchallenge

As the #10YearChallenge craze swept across the globe at the start of 2019, we were reminded of the transformative decade for digital media measurement. It is not just us who think so, the IAB Europe 2018 survey of brands found...

March 18, 2019

Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019

Research Webinars & Videos

Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019

Surveying over 150 UK marketing professionals, the IAS Industry Pulse report provides new and unique insight into key trends of the year and the opportunity 2019 holds.

February 14, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Publisher Research Social Platforms Viewability

Industry Pulse report: UK digital advertising opportunities in 2019

IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.

February 6, 2019

Insights Media Quality Reports Research

H1 2018 UK Media Quality Report

Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand...

October 5, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Ad Fraud Case Studies Insights Publisher Research

Case Study: How publishers can reduced fraud with Optimisation

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

Ad Fraud Case Studies Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Media Quality Reports Research

H2 2017 UK Media Quality Report

March 27, 2018

Ad Fraud Brand Safety & Suitability Media Quality Reports Research Viewability Webinars & Videos

Transparency in digital: H1 2017 Media Quality Report

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.

October 14, 2017

Media Quality Reports Research

H1 2017 UK Media Quality Report

In our H1 2017 UK Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds...

September 12, 2017

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Category: Research

Media measurement’s #10yearchallenge

Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019

Industry Pulse report: UK digital advertising opportunities in 2019

H1 2018 UK Media Quality Report

How a news and culture publisher improved viewability

Case Study: How publishers can reduced fraud with Optimisation

Case Study: How one CPG brand cut programmatic ad fraud

H2 2017 UK Media Quality Report

Transparency in digital: H1 2017 Media Quality Report

H1 2017 UK Media Quality Report

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