Ad Fraud Essentials Guide
Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.
How do you find brand suitable spaces?
Guinness beer is renowned for its clever and resonant advertising. In 1929, when the company launched its first tagline, “Guinness is good for you,” Rupert Guinness famously declared to the world that “the quality of our advertising must be equal...
2020 Western Europe Industry Pulse Report
The findings of our 2020 Western Europe Industry Pulse Report highlight the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year. From mobile, data privacy, and contextual advertising, we find...
Brand safety is best for everyone. Brand suitability is best for you.
At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...
Shifting gears from Brand Safety to Brand Suitability
Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across...
Latest IAS consumer perception study shows a ripple effect for ads
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
3 ways your brain takes cognitive shortcuts when it views an ad
Brain activity as it relates to advertising is a growing topic of interest for marketers. Our recent study, The Halo Effect, evaluates how an ad's environment impacts how viewers react to it.
Our latest UK media quality findings for H1 2019
This month, Integral Ad Science (IAS) released its Media Quality Report (MQR) for the first half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of...
The Halo Effect: How ad environments impact brand perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
Mobile first marketers – What the IAB’s latest ad spend figures tell us
Those hailing each year since 2014 as ‘the year of the mobile’ may finally be satisfied – it seems 2018 was it. The IAB and PWC’s 2018 UK Digital Adspend report recently launched and, for the first time ever, ad...
