Our Managing Director EMEA, Nick Morley, talks about the measurement of digital advertising campaigns. Watch his interview at Advertising Week in London.
The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....
This article was originally published in MediaLeader here. CTV is a powerful channel but there is a question about how its growth will be sustained. Clearer visibility into supply and more reliable performance insight will help, according to Integral Ad...
A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...