Our Managing Director EMEA, Nick Morley, talks about the measurement of digital advertising campaigns. Watch his interview at Advertising Week in London.
This article was originally published in MediaLeader here. CTV is a powerful channel but there is a question about how its growth will be sustained. Clearer visibility into supply and more reliable performance insight will help, according to Integral Ad...
A new AI-powered assistant making every marketer an expert IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale. Powered by the...
The New Frontier: Media Quality as a Performance Engine For years, advertisers have treated media quality signals such as viewability, brand safety and attention, primarily as protective measures. While essential, these indicators have largely functioned as passive safeguards rather than...