OMD ACHIEVED AN 87% LIFT IN ADD-TO-CART RATES WITH IAS TOTAL VISIBILITY

OMD, a leading global media agency, used IAS Total Visibility to deliver an incredible 87% increase in add-to-cart rates. This case study shows how actionable insights can transform campaign performance.

THE CHALLENGE

OMD needed greater transparency into their media investments to address inefficiencies like non-viewable impressions, ad fraud, and hidden costs, all of which reduced their campaign effectiveness. To address these inefficiencies, OMD turned to IAS and implemented Total Visibility to gain the insights needed to improve results.

THE SOLUTION

IAS Total Visibility provides unparalleled transparency into programmatic supply paths, enabling marketers to:

• Identify and eliminate wasted ad spend
• Optimise for high-quality impressions that engage the target audiences
• Enhance cost-efficiency, ensuring budgets deliver maximum impact

THE RESULT

OMD’s use of IAS Total Visibility delivered remarkable results:

• An 87% lift in add-to-cart rates, proving the value of optimised supply paths for consumer engagement
• Improved cost-efficiency, with spend reallocated to the best-performing channels
• Greater transparency, which strengthened customer relationship through measurable success
• A 65% reduction in CPC for Quality vs. Flagged Media

WHY IT MATTERS

In today’s environment, where marketing investments are under greater scrutiny, marketers have the opportunity to increase ROI, drive engagement, and gain a competitive edge by adopting Total Visibility.

Ready to improve your media performance? Explore the case study to discover how IAS Total Visibility can benefit your campaigns!