Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investors
Contact
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM
  1. Home
  2. | Topics
  3. | Ad Fraud
  4. | A Marketer’s guide to digital ad fraud
April 21, 2021 by IAS Team

A Marketer’s guide to digital ad fraud

Ad Fraud
Share:

Digital ad fraud is a global, multi-billion dollar detriment to digital campaigns across all channels. Therefore, it is critical that marketers learn how to defend their brand.

Ad fraud is defined as any deliberate activity that prevents the proper delivery of ads to the right people, at the right time, in the right place.

Discussing ad fraud can be a tough topic to tackle, especially if your audience is new to the world of ad fraud. To help facilitate the conversations with your internal and external stakeholders, the Integral Ad Science (IAS) team has put together a checklist that you can use to discuss how your brand can proactively prevent ad fraud:

Interested in learning more about ad fraud? We’re here to help! Our Ad Fraud Essentials guide will make this complex topic more easy to understand and discuss.

This guide provides:

  • An overview of the different types of ad fraud
  • A deeper dive into bots and botnets
  • Methods for identifying and fighting ad fraud
  • Steps you can take to protect yourself

Download this fantastic guide today!

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Amplifying Media Quality in Digital Audio
Amplifying Media Quality in Digital Audio
Read More ›

June 16, 2022 by IAS Team

2022 India Industry Pulse Report
2022 India Industry Pulse Report
Read More ›

February 10, 2022 by IAS Team

Quick Bytes Video: Ad Fraud
Read More ›

November 23, 2021 by IAS Team

Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

Publishers

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2021 Integral Ad Science, Inc.

Site indexing policy

Privacy policy

Subscription management

Site indexing policy

Privacy policy

Subscription management

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.

Newsletter sign up

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.