Author at Integral Ad Science

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

BackgroundIn May 2024, MilliporeSigma is the Life Science business of Merck KGaA, Darmstadt, Germany, and operates as MilliporeSigma in the United States and Canada embarked on a mission to elevate its media campaign efficacy by partnering with IAS. The primary...

July 8, 2025

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Studies Case Studies

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser’s online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...

June 26, 2025

Case Study: IAS Quality Attention Drives Superior Results

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Case Study: IAS Quality Attention Drives Superior Results

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...

April 22, 2025

IPL potential game-changer for social media advertising: Integral Ad Science report

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IPL potential game-changer for social media advertising: Integral Ad Science report

The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...

March 25, 2025

Case Study: Optimizing For Quality Attention Drives Superior Results

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Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

Guides In the media Research Uncategorized @apac

India – Holiday Buying Report 2024

As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand. Our latest Holiday Shopping in India 2024 Research Report provides insights into how Indian consumers are planning...

October 3, 2024

Driving Customer Success at IAS-Client Testimonials

Insights Our Partners

Driving Customer Success at IAS-Client Testimonials

While we always strive to deliver our best, nothing speaks louder than the words of those we’ve had the privilege to work with. Here’s what a few of our valued partners have to say about their experience with us.

August 30, 2024

Attention Events & Videos Insights Our Partners

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Integral Ad Science’s SEA Country Manager Megan Reichelt was honoured to speak on stage at this year’s GroupM Focal on the topic of AI and actionable data. We are delighted to share some of the key insights she discussed on...

June 10, 2024

Brand Safety & Suitability In the media Research

RESEARCH: Brand Safety in Singapore – A Consumer Report

Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...

May 27, 2024

Masters of Media – Gemma Dawkins, National Head of Digital, PHD

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Masters of Media – Gemma Dawkins, National Head of Digital, PHD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Gemma leads the PHD agency agenda and capabilities in the areas of technology, digital...

February 28, 2024

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MORE POSTS BY scanny

CASE STUDY: MilliporeSigma’s Strategic Programmatic Enhancement with IAS Post-Bid Measurement Solution

Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Case Study: IAS Quality Attention Drives Superior Results

IPL potential game-changer for social media advertising: Integral Ad Science report

Case Study: Optimizing For Quality Attention Drives Superior Results

India – Holiday Buying Report 2024

Driving Customer Success at IAS-Client Testimonials

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

RESEARCH: Brand Safety in Singapore – A Consumer Report

Masters of Media – Gemma Dawkins, National Head of Digital, PHD

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