The data is clear: extreme flexibility and hybrid work will define the post-pandemic workplace. Laura Quigley, SVP APAC, Integral Ad Science makes five affirmative suggestions for leaders to stay ahead of the curve. Starting back in the late spring, employers across...

Industry experts expect programmatic investment to dramatically grow in the coming years due to the benefits of automation, real-time measurement, sophisticated targeting, and optimised ROI. At the center of digital advertising’s transformation lay programmatic, the technology that enables advertisers to...

With programmatic spending increasing in digital campaigns, it’s more important than ever for marketers to bid and pay only for quality inventory that meets campaign standards.  Clem Birdsall (Pictured above), strategic partnership director, ANZ at IAS, writes, worldwide advertising spending is...

Marketing by mindset in 2022 As the industry prepares for a cookieless future and moves away from defined audience targeting, advertisers have a significant opportunity to be intentional with contextual tools. It will be important for marketers to understand the...

Digital marketing has advanced at a transformative pace in the past two years. At the center of this transformation lay programmatic, the technology that enables advertisers to reach their audiences through multiple digital touchpoints and at scale. According to Integral...