Author at Integral Ad Science

IAS Opens New India Office!

We’re delighted to announce we have expanded our Center of Excellence in Pune, India to accelerate engineering and product Innovation. Established in 2020, the IAS Center of Excellence focuses on expanding the company’s engineering and operations talent, developing innovative digital...

August 18, 2021

Webinar: IDFA Changes – What you need to know.

Channels Featured Mobile & In-App Webinars & Videos

Webinar: IDFA Changes – What you need to know.

Integral Ad Science and InMobi are delighted to share a recording of our live you to our co-hosted IDFA focussed webinar in which we discussed the challenges and solutions for buyers under the evolving IDFA development as well as the...

August 11, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

Brand Safety & Suitability Webinars & Videos

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

Dengan meningkatnya konsumsi konten digital, risiko merek (brand risk) tidak dapat dihindari. Faktanya, menurut Laporan Kualitas Media terbaru dari IAS, tingkat risiko merek di Indonesia itu lebih tinggi daripada rata-rata dunia. Karena itu, sangatlah penting bagi merek dan pengiklan di...

July 30, 2021

Webinar: Understanding Audience Addressability on OTT in SEA

Channels CTV and Video Webinars & Videos

Webinar: Understanding Audience Addressability on OTT in SEA

Our SVP APAC Laura Quigley was honoured to moderate an exciting panel at Pubmatic’s Envision Global Event on the topic of Understanding Audience Addressability on OTT in SEA. Join Laura alongside John Miskelly – APAC Investment Director, Group M, Louis...

July 29, 2021

How IAS is Helping Advertisers Navigate Privacy Changes

In the media

How IAS is Helping Advertisers Navigate Privacy Changes

With Google’s decision to phase out third-party cookies on Chrome in full effect and Apple limiting device tracking through changes to its IDFA, digital advertisers now have two options: innovate or be left behind. Although Google recently alleviated some of...

July 29, 2021

IAS x MMA: Programmatic Should Not Be Problematic

Open Web Webinars & Videos

IAS x MMA: Programmatic Should Not Be Problematic

Indonesia adalah salah satu negara yang terdepan dalam hal mobile marketing. Karena investasi dan fokus yang tinggi di platform mobile, banyak sekali pemasar di Indonesia yang sudah meningkatkan investasi digital melalui jalur programmatic buying. Namun, masih ada juga pemasar yang...

July 26, 2021

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

Contextual Targeting In the media

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success. While...

July 22, 2021

What’s it like to work for Integral Ad Science?

Featured Webinars & Videos

What’s it like to work for Integral Ad Science?

Integral Ad Science established its global Center of Excellence (COE) at Pune, India, in 2020. It now houses a top facility in the heart of the IT business district in Pune with world-class facilities and operations. To supercharge our growth...

July 22, 2021

Just released: IAS Programmatic Mini Guide

Uncategorized @apac

Just released: IAS Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

July 22, 2021

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IAS Team

MORE POSTS BY IAS Team

IAS Opens New India Office!

Webinar: IDFA Changes – What you need to know.

Driving Demand for an International School

Bedah Faedah – Ad Verification: Brand Safety dan Suitability

Webinar: Understanding Audience Addressability on OTT in SEA

How IAS is Helping Advertisers Navigate Privacy Changes

IAS x MMA: Programmatic Should Not Be Problematic

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

What’s it like to work for Integral Ad Science?

Just released: IAS Programmatic Mini Guide

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IAS Team

MORE POSTS BY IAS Team

ACCESS THE STUDY NOW.

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Access the guide now.

Access the research now.