Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV
IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.
Masters of Media: Nathan Brown, Fonterra
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Nathan Brown is the Global Paid Media Manager at Fonterra. Nathan is responsible for relationships with media...
IAS explores the power of context on consumer perception
Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you,...
On-Demand Webinar – Old School Thinking in the New Normal
On-Demand Webinar - The future of video entitled, 'Old School Thinking Doesn't Cut It in the New Normal'.
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
Introducing Channel Science – Optimising YouTube Campaigns
'Channel Science' is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships
In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing...
Consumer Privacy Survey Reveals Context Matters
A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.
IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
