H1 2020 Media Quality Report
IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights
IAS Partners with Google in Building An Industry-Leading Automated Tag
IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
Masters of Media – Miranda Dimopoulos, IAB SEA & India
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Miranda Dimopoulos is CEO of the IAB SEA+India. In this role she brings together the world’s...
Safeguarding the future of digital advertising with programmatic
Our ANZ Country Manager Jessica Miles discusses programmatic advertising its challenges and transparency within the supply chain. “As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of...
Navigating the Complexities of the Evolving World & Evolving Mediums
On-Demand Webinar - How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently. Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving...
Press Release: Verizon Media DSP and IAS
Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP...
Holiday Shopping Research: Giving season goes digital
Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....
Australian connected TV landscape shifts away from paid subscriptions
Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...
Reintroducing the IAS Quality Impressions™ metric
Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™...
Masters of Media: Stewart Parnaby, Genesis Motors Australia
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Stewart Parnaby is the National Marketing Manager for the luxury brand of Hyundai Motor Company, Genesis. Stewart...
