IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
The 20 most blocked keywords in February 2019
The most blocked brand safety keywords for February 2019
What to do when you find invalid traffic on your site
The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.
How ad verification metrics maximize the impact of digital media investments
Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
The 20 most blocked keywords in January 2019
The most blocked brand safety keywords for January 2019
Insights you can learn from: H2 2018 Media Quality Report
Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.
The 20 most blocked keywords for December 2018
The most blocked brand safety keywords for December 2018
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
