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  1. Home
  2. | Channels
  3. | Mobile & In-App
  4. | Case study: Improve your social viewability
March 28, 2018 by IAS Team

Case study: Improve your social viewability

Mobile & In-App
Proprietary Platforms
Viewability
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Case study: Improve your social viewability

A major CPG brand set out to reach and influence a specific demographic;  moms with kids. To accomplish this goal, it leveraged a leading social network’s mobile-first platform to power its campaigns. Learn how that brand turned to IAS to better understand the impact of media quality on its digital marketing, and to gain greater transparency into its campaigns on social media.

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