Attention Archives

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

By applying IAS’s Quality Attention™ solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.

November 3, 2025

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Attention Case Studies Featured

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.

September 29, 2025

Attention Case Studies Insights

Quality Attention™ Drives Brand Lift for Pernod Ricard

IAS Japan partnered with INTAGE, a leading online survey provider, to better understand the relationship between brand KPIs and IAS Quality AttentionTM scores for Pernod Ricard’s Chivas Regal brand.

September 5, 2025

Case Study: IAS Quality Attention Drives Superior Results

Attention Case Studies

Case Study: IAS Quality Attention Drives Superior Results

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...

April 22, 2025

Case Study: Optimizing For Quality Attention Drives Superior Results

Attention Case Studies Featured

Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

Attention Case Studies Contextual Targeting Featured

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.

September 25, 2024

Attention Featured Research

Taking Action on Attention: Volume II

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship...

July 11, 2024

Attention Events & Videos Insights Our Partners

Metrics to Performance – Unlocking New Possibilities for Regional Marketers with AI and Actionable Data

Integral Ad Science’s SEA Country Manager Megan Reichelt was honoured to speak on stage at this year’s GroupM Focal on the topic of AI and actionable data. We are delighted to share some of the key insights she discussed on...

June 10, 2024