Channels Archives

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Run with confidence on YouTube Shorts Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making...

December 13, 2023

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV and Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...

May 19, 2023

Brand Safety & Suitability CTV and Video Featured Insights

Brand Safety and Suitability Measurement for YouTube

Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...

May 3, 2023

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

In the media programmatic

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Isabella (also known as Bella) Spragg is the Director of Partnerships, APAC, at Media.Monks....

April 28, 2023

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Ad Fraud Channels CTV and Video In the media Insights Viewability

Validate your media quality on Netflix

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...

April 12, 2023

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

In the media programmatic Publisher

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Your inventory is valuable. Optimise it with IAS. IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace, a services marketplace where publishers can easily activate technology solutions with little or no new...

March 28, 2023

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Ad Fraud Contextual Targeting CTV and Video

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as...

November 16, 2022

Brand Safety & Suitability programmatic Webinars & Videos

Retail Webinar: Maximising Your Media Ad Spends

A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James...

November 14, 2022

Brand Safety & Suitability Featured Guides In the media Proprietary Platforms

Post-Bid Brand Safety & Suitability on TikTok

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...

October 17, 2022

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Category: Channels

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

Brand Safety and Suitability Measurement for YouTube

Masters of Media – Isabella Spragg, Director of Partnerships, APAC, Media.Monks

IAS now offers viewability and invalid traffic measurement across Pinterest

Validate your media quality on Netflix

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Retail Webinar: Maximising Your Media Ad Spends

Post-Bid Brand Safety & Suitability on TikTok

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Category: Channels

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