CTV and Video Archives

On-Demand Webinar – OTT: The Next Frontier for Programmatic

Click here to watch On-Demand Webinar Our SVP APAC Laura Quigley joins an experienced panel to discuss the programmatic opportunity for OTT; how to unlock this inventory in a brand safe, effective and efficient manner given how larger than expected...

October 21, 2020

Brand Safety & Suitability CTV and Video Insights programmatic

IAS Partners with Google in Building An Industry-Leading Automated Tag

IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.

October 2, 2020

Navigating the Complexities of the Evolving World & Evolving Mediums

Channels CTV and Video programmatic Topics

Navigating the Complexities of the Evolving World & Evolving Mediums

On-Demand Webinar - How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently. Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving...

September 23, 2020

Holiday Shopping Research: Giving season goes digital

Channels CTV and Video

Holiday Shopping Research: Giving season goes digital

Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....

September 23, 2020

Australian connected TV landscape shifts away from paid subscriptions

CTV and Video Insights Research

Australian connected TV landscape shifts away from paid subscriptions

Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...

September 22, 2020

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

CTV and Video Insights Research

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.

September 1, 2020

Introducing Channel Science – Optimising YouTube Campaigns

Channels CTV and Video

Introducing Channel Science – Optimising YouTube Campaigns

'Channel Science' is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.

August 25, 2020

What does the Future of the Video Buy Look Like?

Channels CTV and Video Resources

What does the Future of the Video Buy Look Like?

At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise...

July 17, 2020

Brand Safety & Suitability CTV and Video Insights

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

July 15, 2020

Brand Safety & Suitability CTV and Video Insights Resources

Masters of Media: Nelson Tsai, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and...

July 9, 2020

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Category: CTV and Video

On-Demand Webinar – OTT: The Next Frontier for Programmatic

IAS Partners with Google in Building An Industry-Leading Automated Tag

Navigating the Complexities of the Evolving World & Evolving Mediums

Holiday Shopping Research: Giving season goes digital

Australian connected TV landscape shifts away from paid subscriptions

Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

Introducing Channel Science – Optimising YouTube Campaigns

What does the Future of the Video Buy Look Like?

Which predicted 2020 digital advertising trends have come true?

Masters of Media: Nelson Tsai, OMG

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