Now Streaming: A guide to everything you need to know about CTV
With this guide, Integral Ad Science is helping advertisers gain transparency and media quality on connected TV, tackling issues from CTV fraud to brand safety and suitability.
Webinar: Industry Trends in OTT & Streaming
The streaming video market is experiencing a huge growth in Southeast Asia and the global lockdown has accelerated this further. It was highlighted that 92% of Indonesian consumers increased their consumption of streaming content as a result of the pandemic...
Event Alert: MMA Impact 2021
The streaming video market is experiencing a huge growth in Southeast Asia and the global lockdown has accelerated this further. According to our 2020 Streaming Wars Research, 92% of Indonesian consumers increased their consumption of streaming content as a result...
Webinar: Understanding Audience Addressability on OTT in SEA
Our SVP APAC Laura Quigley was honoured to moderate an exciting panel at Pubmatic’s Envision Global Event on the topic of Understanding Audience Addressability on OTT in SEA. Join Laura alongside John Miskelly – APAC Investment Director, Group M, Louis...
IAS at PubMatic’s Envision Global Event
IAS are delighted to take part in PubMatic’s Envision event which takes place on July 14th. In a time of unprecedented disruption, the future of addressable advertising remains uncertain. Imagine the possibilities if we come together to build a stronger,...
H2 2020 Media Quality Report
Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...
Think you’re streaming on a CTV? Think again.
Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the...
Video isn’t video if it isn’t seen
Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand — and...
Opinion: CTV Inventory – A Critical Buy for the Holiday Season
SVP Integral Ad Science APAC Laura Quigley, talks about how the CTV Platform provides a win-win option for consumers and marketers “The adoption of streaming and Connected TV (CTV) during the lockdown has significantly accelerated. In a September 2020 study,...
Watch On-Demand – The Future of DOOH in ANZ
Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can...
