CTV and Video Archives

Introducing Channel Science – Optimising YouTube Campaigns

'Channel Science' is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.

August 25, 2020

What does the Future of the Video Buy Look Like?

Channels CTV and Video Resources

What does the Future of the Video Buy Look Like?

At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise...

July 17, 2020

Brand Safety & Suitability CTV and Video Insights m

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

July 15, 2020

Brand Safety & Suitability CTV and Video Insights m Resources

Masters of Media: Nelson Tsai, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and...

July 9, 2020

Case Study with GroupM France: Saving 15% of your programmatic spend

Channels CTV and Video Mobile & In-App Resources Social Platforms Topics Viewability

Case Study with GroupM France: Saving 15% of your programmatic spend

Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser’s programmatic campaigns. With IAS’ granular data and insights, GroupM...

July 8, 2020

Total Visibility: Media transparency in the era of efficiency

Ad Fraud Channels CTV and Video Mobile & In-App Open Web

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek 50,...

June 4, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Research Resources Social Platforms Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Scale your YouTube strategy with confidence

Channels CTV and Video Social Platforms

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...

June 2, 2020

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Ad Fraud CTV and Video Insights m Mobile & In-App Social Platforms Webinars & Videos

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious...

May 21, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Research Social Platforms

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

CTV and Video Research

IAS and Digiday on The State of CTV

In "The State of CTV," IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV...

May 11, 2020

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CTV and Video

Introducing Channel Science – Optimising YouTube Campaigns

What does the Future of the Video Buy Look Like?

Which predicted 2020 digital advertising trends have come true?

Masters of Media: Nelson Tsai, OMG

Case Study with GroupM France: Saving 15% of your programmatic spend

Total Visibility: Media transparency in the era of efficiency

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Research: How advertisers can navigate the consumer privacy landscape in Australia

IAS and Digiday on The State of CTV

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