Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view.
So as online video advertising increases in demand — and cost — it’s critical to make sure video ads have the opportunity to be seen and heard. Our coverage is available across Display as well as Video
Measuring video viewability across desktop and mobile is about more than just whether the player is on the screen. Ads need to be playing to be considered viewable. Our technology gives you all the viewability metrics to assess the experience and ensure you’re making the right impact with your target audience.
Video ads are valuable and come at a premium. Don’t let a single dollar go to waste. We’ll arm you with real-time blocking to prevent your ads from serving on pages that are unsafe, fraudulent, or to a user in the wrong location. And for your programmatic buys, turn on pre-bid targeting to ensure you’re bidding on the best placements available.
Our approach to video
Whether a direct or programmatic buy, we ensure video ads are viewable, fraud-free, and in the right environment and markets. And we go beyond basic metrics to provide greater insight into how, when, and where people are engaging with video ads — so you can optimize current campaigns and plan future ones. Reach your consumers without compromising your standards—great stories deserve to be heard.
To make sure your CTV and video inventory is seen and heard, Contact Us to learn more about IAS’s CTV offering.