Viewability glossary
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...
IAB: Mobile Attribution FAQ 2017
Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.
A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
The importance of open sourcing software to keep apace in an ever-changing digital landscape
Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.
Are native challenges about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
Is an open source initiative the key to solving viewability problems?
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.
Integral Ad Science Verification now available for Twitter video inventory
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Transparent, efficient, and universal: making the case for open sourcing software
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...
