IAS Partners with Google in Building An Industry-Leading Automated Tag
IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
Safeguarding the future of digital advertising with programmatic
Our ANZ Country Manager Jessica Miles discusses programmatic advertising its challenges and transparency within the supply chain. “As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of...
Navigating the Complexities of the Evolving World & Evolving Mediums
On-Demand Webinar - How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently. Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving...
Holiday Shopping Research: Giving season goes digital
Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season....
Press Release: Verizon Media DSP and IAS
Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP...
Australian connected TV landscape shifts away from paid subscriptions
Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...
Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV
IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.
Introducing Channel Science – Optimising YouTube Campaigns
'Channel Science' is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships
In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing...
IAB Member Q&A with Jessica Miles on Programmatic Digital Out of Home
Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. IAB Australia interviewed Jessica Miles, Country Manager of Integral Ad Science...
What does the Future of the Video Buy Look Like?
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise...
Benefits of Programmatic Advertising and the Programmatic Supply Chain
Programmatic Advertising As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at...
