Channels Archives

IAS x MMA: Programmatic Should Not Be Problematic

Indonesia adalah salah satu negara yang terdepan dalam hal mobile marketing. Karena investasi dan fokus yang tinggi di platform mobile, banyak sekali pemasar di Indonesia yang sudah meningkatkan investasi digital melalui jalur programmatic buying. Namun, masih ada juga pemasar yang...

July 26, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Social Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to justify...

July 20, 2021

Channels CTV and Video Featured In the media

IAS at PubMatic’s Envision Global Event

IAS are delighted to take part in PubMatic’s Envision event which takes place on July 14th. In a time of unprecedented disruption, the future of addressable advertising remains uncertain. Imagine the possibilities if we come together to build a stronger,...

July 8, 2021

IAS Teams Up with Dentsu for Programmatic Transparency

Efficiency & Optimisation Open Web

IAS Teams Up with Dentsu for Programmatic Transparency

Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu...

July 6, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimisation Featured Guides Open Web Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognises the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

NEW IAS Facebook Reporting: Analytics Deep Dive

Insights Social Platforms

NEW IAS Facebook Reporting: Analytics Deep Dive

As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on...

April 22, 2021

CTV and Video Guides Media Quality Reports Open Web

H2 2020 Media Quality Report

Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...

April 19, 2021

Insights Open Web

IAS Programmatic Summit 2021 Executive Breakfast Round Up

Ashton Media’s 2021 Programmatic Summit certainly packed a punch and Integral Ad Science were delighted to play a vital part at the event by hosting an early morning Programmatic Summit Executive Breakfast on ‘‘Media Efficiency in the Age of Privacy’ ...

April 7, 2021

Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities

Open Web Topics

Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities

Singapore, March 11, 2021 — Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers...

March 11, 2021

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Category: Channels

IAS x MMA: Programmatic Should Not Be Problematic

IAS helps Starcom improve Facebook Viewability

IAS at PubMatic’s Envision Global Event

IAS Teams Up with Dentsu for Programmatic Transparency

Harmelin Media optimizes efficiency with IAS Total Visibility

Driving Efficiencies: Download our Automated Tag Guide

NEW IAS Facebook Reporting: Analytics Deep Dive

H2 2020 Media Quality Report

IAS Programmatic Summit 2021 Executive Breakfast Round Up

Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities

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