Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investors
Contact
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
APAC APAC
US US UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM
  1. Home
  2. | Efficiency & Optimisation
  3. | Integral Ad Science Acquires Amino Payments
January 14, 2021 by IAS Team

Integral Ad Science Acquires Amino Payments

Efficiency & Optimisation
Programmatic
Share:
Integral Ad Science Acquires Amino Payments

Sydney, Australia – January 14, 2021 – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding supply path costs.

“Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we’re bringing comprehensive transparency to the entire industry,” said Lisa Utzschneider, CEO, IAS. “By welcoming Amino Payments to IAS, we will unleash the full potential of programmatic advertising for marketers who need their campaigns to be highly effective and cost-efficient.”

In April 2020, IAS and Amino Payments partnered to launch Total Visibility, which offers advertisers impression-level financial insights and media quality verification to optimize campaigns in real-time. With today’s acquisition, IAS accelerates its investments into programmatic transparency solutions. Available globally, Total Visibility helps advertisers determine media quality including viewability, fraud and brand safety, by offering critical insights and control to optimize campaigns toward supply paths that deliver cost-efficient and high quality media. Total Visibility is now an IAS brand, while the Amino Payments brand will be retired.

“As even more digital media is transacted programmatically, the need for transparency will continue to be critical for advertisers,” said Will Luttrell, CEO, Amino Payments. “The Amino Payments team is thrilled to join IAS, the market leader in verification, to pursue a joint vision to bring unprecedented transparency into programmatic advertising.”

Total Visibility can save advertisers up to 15 percent of their programmatic media spend by optimizing their advertising investments toward the most impactful placements through the most cost efficient supply path. eMarketer estimates that advertisers will invest $79.61 billion into programmatic buying this year in the US alone.

About Integral Ad Science

Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 17 offices across 12 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com.

About Amino Payments

Amino Payments was founded on the belief that when brands invest in digital advertising, they should be able to see how their media dollars are spent. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud, waste, and abuse through supply path optimization. For more information, visit aminopay.com.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

IAS & Anzu bring media quality to in-game advertising
IAS & Anzu bring media quality…
Read More ›

July 28, 2022 by IAS Team

IAS Programmatic Mini Series Explainer Videos
IAS Programmatic Mini Series Explainer Videos
Read More ›

July 4, 2022 by IAS Team

Introducing IAS Quality Sync Pre-bid Segments with Xandr
Introducing IAS Quality Sync Pre-bid Segments…
Read More ›

June 27, 2022 by IAS Team

Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

Publishers

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2021 Integral Ad Science, Inc.

Site indexing policy

Privacy policy

Subscription management

Site indexing policy

Privacy policy

Subscription management

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.

Newsletter sign up

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.