Research Archives

Streaming Wars Wave 2: Staying at home with CTV

Last month, IAS released "Streaming Wars" to explore connected TV (CTV) usage and preferences around subscription streaming services. In response to coronavirus, IAS has expanded on the initial study to ask consumers how their stay-at-home behaviors are influencing CTV usage.

April 7, 2020

Media Quality Reports Research

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising...

April 1, 2020

Ad Fraud Research

Ad fraud: the essentials

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...

March 30, 2020

Brand Safety & Suitability Research

Consumers on Coronavirus: Ad Adjacency Considerations

Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March...

March 17, 2020

Brand Safety & Suitability Research Resources Topics

Brand safety is best for everyone. Brand suitability is best for you.

At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...

January 13, 2020

Brand Safety & Suitability Insights Research

Predictions: Digital marketing predictions for 2020

CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad...

December 30, 2019

Brand Safety & Suitability Research

The Ripple Effect

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

November 7, 2019

Research Resources

Shifting gears from Brand Safety to Brand Suitability

As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?

October 31, 2019

Brand Safety & Suitability Research Resources Topics

The State of Brand Suitability

By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry, ...

October 17, 2019

Australia leads the world for mobile ad view time

Research Resources

Australia leads the world for mobile ad view time

Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in...

October 2, 2019

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Category: Research

Streaming Wars Wave 2: Staying at home with CTV

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Ad fraud: the essentials

Consumers on Coronavirus: Ad Adjacency Considerations

Brand safety is best for everyone. Brand suitability is best for you.

Predictions: Digital marketing predictions for 2020

The Ripple Effect

Shifting gears from Brand Safety to Brand Suitability

The State of Brand Suitability

Australia leads the world for mobile ad view time

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