Research Archives

Does Media Quality Drive Attention and Outcomes?

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Featured In the media In the media Interviews Research Trends and reports

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media...

March 16, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Research

2022 India Industry Pulse Report

As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse – India Edition. 2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense,...

February 10, 2022

Research Report: Perfecting Your Supply Path

Efficiency & Optimisation programmatic Research

Research Report: Perfecting Your Supply Path

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying, becoming the undisputed choice for purchasing top ad formats. The majority of ad buyers are currently implementing or planning to implement supply path optimisation (SPO)...

November 17, 2021

Featured Media Quality Reports Research Resources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...

October 19, 2021

Brand Safety & Suitability Research

8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...

July 16, 2021

Contextual Targeting Research

Kekuatan Konteks di Indonesia

Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin...

March 10, 2021

Brand Safety & Suitability Research Resources Topics

The Power of Context, AU Consumer Research Report

Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and...

March 10, 2021

Study: Contextual Relevance is Critical to Consumers in APAC

Insights Research

Study: Contextual Relevance is Critical to Consumers in APAC

Integral Ad Science today released a new research study, The Power of Context in APAC, which surveyed over 2,000 consumers in Singapore, Indonesia, Australia, and Japan and explored how context influences consumers’ perception of ads and brands. “The Power of...

March 3, 2021

Contextual Targeting Research

2021 Japan Industry Pulse Report

The new decade brought new challenges— some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, we explore how the...

January 30, 2021

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Category: Research

Does Media Quality Drive Attention and Outcomes?

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

2022 India Industry Pulse Report

Research Report: Perfecting Your Supply Path

H1 2021 Media Quality Report

8 out of 10 Indonesian consumers will stop using brands that do this

Kekuatan Konteks di Indonesia

The Power of Context, AU Consumer Research Report

Study: Contextual Relevance is Critical to Consumers in APAC

2021 Japan Industry Pulse Report

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