Consumer Privacy Survey Reveals Context Matters
A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.
Top Tips for APAC Digital Marketers – Context & Creativity
Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.
Masters of Media: Gai Le Roy, IAB Australia
In this exclusive ‘Masters of Media’ series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Gai Le Roy is the CEO and Director of IAB Australia, the peak industry body...
IAB Member Q&A with Jessica Miles on Programmatic Digital Out of Home
Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. IAB Australia interviewed Jessica Miles, Country Manager of Integral Ad Science...
What does the Future of the Video Buy Look Like?
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise...
Which predicted 2020 digital advertising trends have come true?
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
IAS and Beet.TV Present: Brand Suitability at the Forefront
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
Masters of Media: Nelson Tsai, OMG
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and...
Case Study with GroupM France: Saving 15% of your programmatic spend
Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser’s programmatic campaigns. With IAS’ granular data and insights, GroupM...
DOOH & its verification capabilities the next big thing for advertisers in APAC?
For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised...
Masters of Media: Asha Gourinath, Grab
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Asha Gourinath is the Lead Digital Marketing & CRM for Growth Markets in SEA for Grab....
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
