Research - Page 2 of 6 - Integral Ad Science

8 out of 10 Indonesian consumers will stop using brands that do this

The current global climate has disrupted our daily lives. In these unprecedented times, protection around your brand message and digital spend is more important than ever before. Integral Ad Science (IAS) conducted the Ripple Effect study in Singapore and Indonesia to...

July 15, 2021

Contextual Targeting Research

Kekuatan Konteks di Indonesia

Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin...

March 10, 2021

Brand Safety & Suitability Research Resources Topics

The Power of Context, AU Consumer Research Report

Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and...

March 10, 2021

Study: Contextual Relevance is Critical to Consumers in APAC

Insights Research

Study: Contextual Relevance is Critical to Consumers in APAC

Integral Ad Science today released a new research study, The Power of Context in APAC, which surveyed over 2,000 consumers in Singapore, Indonesia, Australia, and Japan and explored how context influences consumers’ perception of ads and brands. “The Power of...

March 4, 2021

Contextual Targeting Research

2021 Japan Industry Pulse Report

The new decade brought new challenges— some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, we explore how the...

January 29, 2021

Ad Fraud Brand Safety & Suitability Media Quality Reports Programmatic Research Viewability

H1 2020 Media Quality Report

IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights

October 6, 2020

Australian connected TV landscape shifts away from paid subscriptions

CTV & Video Insights Research

Australian connected TV landscape shifts away from paid subscriptions

Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers...

September 22, 2020