Research Archives

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Insights you can learn from: H2 2018 Media Quality Report

Insights Research Resources

Insights you can learn from: H2 2018 Media Quality Report

Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.

February 7, 2019

Transparency in Digital: H1 2018 Media Quality Report

Research Resources

Transparency in Digital: H1 2018 Media Quality Report

In this webinar, our experts provide context for the H1 2018 ANZ. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and...

October 24, 2018

Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Ad Fraud Insights Publisher Research

How publishers can reduce fraud with Optimisation

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

Ad Fraud Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Transparency in digital: H2 2017 Media Quality Report

Research Resources

Transparency in digital: H2 2017 Media Quality Report

The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss ANZ media quality brand safety benchmarks from the region and around the globe. H2 2017, saw many headlines lauding the challenges brands face...

April 10, 2018

Media Quality Reports Research

H2 2017 ANZ Media Quality Report

Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand...

March 27, 2018

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Category: Research

Quality Casts Powerful Halo Over Advertising Perception

How human bots may be sinking your ROI

Not Just Opportunity: How We Actually Use AI and Machine Learning

Insights you can learn from: H2 2018 Media Quality Report

Transparency in Digital: H1 2018 Media Quality Report

How a news and culture publisher improved viewability

How publishers can reduce fraud with Optimisation

Case Study: How one CPG brand cut programmatic ad fraud

Transparency in digital: H2 2017 Media Quality Report

H2 2017 ANZ Media Quality Report

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