How human bots may be sinking your ROI
IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
Insights you can learn from: H2 2018 Media Quality Report
Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.
Transparency in Digital: H1 2018 Media Quality Report
In this webinar, our experts provide context for the H1 2018 ANZ. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and...
How publishers can reduce fraud with Optimisation
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
How a news and culture publisher improved viewability
Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.
Case Study: How one CPG brand cut programmatic ad fraud
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...
Transparency in digital: H2 2017 Media Quality Report
The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss ANZ media quality brand safety benchmarks from the region and around the globe. H2 2017, saw many headlines lauding the challenges brands face...
H2 2017 ANZ Media Quality Report
Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand...
Transparency in digital: H1 2017 Media Quality Report
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
