Ad fraud glossary
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of...
How does fraudulent traffic occur?
Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad...
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Ad fraud deep dive: what is the true impact of digital ad fraud?
Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.
Inside the IAS Threat Lab: analyzing malware
Integral Ad Science Malware Analyst David Wells gives an account of the fight against ad fraud from the front lines. Get an inside look at how bots work and how security analysts discover threats against advertisers.
Methbot? More Like Mehbot.
Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...
The ad quality revolution is still unfolding
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
What exactly counts as fraud?
We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.
Ad fraud: the essentials
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
